CONNECTING
IDEAS
&
CRAFTING
SOLUTIONS
&
CONNECTING IDEAS & CRAFTING SOLUTIONS &
Hi! I’m AJ (or Ariana), a first-generation Filipina American and digital communications expert based in coastal Virginia. With over nine years of experience, I have developed a versatile repertoire, from spearheading marketing campaigns to creating high-quality copy and content that resonates with diverse audiences.
EXPERIENCE
PROJECTS
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The Cool Down’s feature on the Green Neighbor Challenge is a long-form article serving their website and social media platforms. The client received original, SEO-strategic content that met their performance metric guidelines and highlighted why the tool is a must-have when considering energy conversion.
Explore the full article: The Green Neighbor Challenge | TCD
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The Cool Down’s feature on Madewell’s Denim Recycling Program is a long-form article that serves their website and social media platforms. The client received original, SEO-strategic content that met their performance metric guidelines while highlighting and putting a fresh spin on the long-standing recycling program.
Explore the full article: Madewell’s Denim Recycling Program | TCD
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The Everlane Twill Weekender Review is a long-form article for Trekbible’s SEO/Affiliate content. The client received a full product assessment of the weekender bag alongside the requested keywords, formatted and published on WordPress.
Explore the full article: Everlane Weekender Review | Trekbible
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MyDoctor DPC is led by Dr. Ordonez, a tenured, well-respected medical doctor helping patients achieve their aesthetic goals while optimizing their physical, mental, and holistic health.
I directed and shaped the new brand while developing the comms strategy and copy for their website and patient portal. I also led day-to-day operations for outsourced digital labor, the client, and CMS consultations.