CONNECTING

IDEAS

&

CRAFTING

SOLUTIONS

&

CONNECTING IDEAS & CRAFTING SOLUTIONS &

Hi! I’m AJ (or Ariana), a first-generation Filipina American and digital communications expert based in coastal Virginia. With over nine years of experience, I have developed a versatile repertoire, from spearheading marketing campaigns to creating high-quality copy and content that resonates with diverse audiences.

EXPERIENCE

PROJECTS

  • The Cool Down’s feature on the Green Neighbor Challenge is a long-form article serving their website and social media platforms. The client received original, SEO-strategic content that met their performance metric guidelines and highlighted why the tool is a must-have when considering energy conversion.

    Explore the full article: The Green Neighbor Challenge | TCD

  • The Cool Down’s feature on Madewell’s Denim Recycling Program is a long-form article that serves their website and social media platforms. The client received original, SEO-strategic content that met their performance metric guidelines while highlighting and putting a fresh spin on the long-standing recycling program.

    Explore the full article: Madewell’s Denim Recycling Program | TCD

  • The Everlane Twill Weekender Review is a long-form article for Trekbible’s SEO/Affiliate content. The client received a full product assessment of the weekender bag alongside the requested keywords, formatted and published on WordPress.

    Explore the full article: Everlane Weekender Review | Trekbible

  • MyDoctor DPC is led by Dr. Ordonez, a tenured, well-respected medical doctor helping patients achieve their aesthetic goals while optimizing their physical, mental, and holistic health.

    I directed and shaped the new brand while developing the comms strategy and copy for their website and patient portal. I also led day-to-day operations for outsourced digital labor, the client, and CMS consultations.